Love Made Me Do It singer Cheryl has partnered with Easilocks to launch a range of luxury clip-in hair extensions, featuring a unique memory fibre which requires no heat styling after washing.

Cheryl models the line in a new ad campaign, and commented 'In my job, you need something that's not only reliable, easy and looks amazing, but makes you feel incredible too. I am really excited to be working with a brand that allows you to have fun with your look, and who deliver products that really work'.